LUNIFAI
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LUNIFAI

ddroidd
AI acquisition partnership

For:ddroidd, Steve Morris
By:LUNIFAI, Lukas Yu Manwaring
The problem

What's slowing your growth.

Before implementing any solution, the problem has to be clear. Here's what came out of our call.

01

One client, 70% of revenue

All growth to date has come through your network and existing clients. One account alone accounts for roughly 70% of revenue, with around 150 people fully outsourced there. If that relationship changes, there is no outbound pipeline to fall back on.

02

No outbound, no process

You mentioned going into London meeting everyone in your first six months and finding it wasn't as fruitful as you'd like. Right now there is no repeatable, structured way to generate new qualified conversations for ddroidd outside of your personal network.

03

A year lost to hesitation

You have been trying to convince leadership to invest in lead generation for over a year. Previous vendors didn't deliver, which burned trust. Every month without a working outbound channel is a month the concentration risk compounds and new projects don't come in.

04

Stalled pipeline, no safety net

With the CEO stepping back and no new outbound motion in place, new projects are urgently needed. You described the team as 'desperate for new projects.' At 10M ARR and 300 people to keep billable, any gap in the top of the funnel has an immediate operational cost.

The solution

How we solve it.

Here is how we answer each of the points above.

01

A consistent top-of-funnel

We define your ICP, sharpen your angles, and build a fully operational email and LinkedIn outbound system written in your voice. For the first time, qualified conversations come in on a schedule, not whenever your network happens to surface an opportunity.

02

Guaranteed meetings, zero manual prospecting

Every positive reply is worked in real time and routed to you within 10 seconds via Slack and email. You show up to qualified conversations. We handle everything upstream: lists, sequences, A/B testing, and reply management.

03

10 meetings in 60 days, or a full refund

The guarantee is written into the contract: 10 booked meetings in the 60-day campaign window, or we refund every pound paid to us. The worst-case scenario is roughly $600 in tool costs and a handful of conversations you didn't have before.

04

A second revenue source, finally

With a running outbound system and a pipeline of qualified IT outsourcing conversations, you have something concrete to bring to Oana and Cosmin: proof that new projects can be sourced without relying on the one account that carries 70% of the business today.

What you're getting

Let's be direct: ddroidd has everything it takes to win new clients. What's missing today is a system that turns that potential into qualified meetings, every month.

Right now, ddroidd brings in new business almost only one way. You have grown to 300 people and 10M ARR entirely through your network and existing clients, and one account alone accounts for around 70% of that revenue. You mentioned the team is 'desperate for new projects,' and that you have spent over a year trying to convince leadership to invest in lead generation, without managing to get it over the line.

That's where we come in. We guarantee our service because we know it works.

Here's what you can expect.

1. You'll get a proven system that predictably educates and converts strangers into ideal clients at scale.

Growth will no longer be a question of "how", but a question of "how much". Your system will be a formula: X in, Y out, and you'll be able to scale it up or down as needed to acquire results.

2. You won't have to worry about where the next sale is coming from anymore.

Lead flow will no longer be the key constraint in your business. Instead of spending hundreds of hours a year guessing at how to grow, it's taken care of for you. Your focus gets to shift to closing deals, not generating them.

3. You won't have to compete as a commodity against cheaper competitors with poorer service.

We win high-quality conversations by highlighting what sets you apart, a 300-person IT outsourcing team that has proven it can deliver at scale, and a rebrand that gives us the right moment to take that story outbound, and then building an irresistible offer around it. No more price wars: compete in a market of one.

4. You'll get an hour or more added back to your calendar each day as we take care of the lead generation for you.

We handle lead gen. You reclaim hours of work. It's a direct ROI through time. If you were to hire someone in-house to generate leads, you'd be paying them a salary. We eliminate that need completely, saving you money.

5. At minimum, you'll get 15 qualified opportunities in 60 days or your money back.

There is absolutely no risk. Don't get at least 15 qualified opportunities in 60 days? We refund you in full. Our goal was to make this offer a no-brainer: either it works or our work is free. With option 2, where we book your meetings, the promise is 10 meetings booked in 60 days.

6. You'll find product-market fit with an in-demand and profitable offer in 1 to 2 months.

No more time guessing at what works. We'll market your offers at scale to let you quickly identify the highest ROI and cut the fluff.

How we do it

Most other offers involve running inbound ads for you, or large scale spam. We do neither. Inbound ad campaigns are extremely expensive for most businesses, since that's where all of them naturally compete. Outbound campaigns are often run poorly and in an untargeted manner, which results in an instant drop in deliverability and blacklisted domains.

We combine the best of both and trim the rest of the fat. It's our own system, the LUNIFAI Growth System.

Here's what it involves:

1. Targeted lead sourcing using AI

We use a variety of services to search for leads in your target market. But instead of relying on keyword-based filters, which are extremely inaccurate (think modern resume systems), we use our own AI toolset to flexibly sift through thousands of companies and find the people closest to your ideal customer. We eat the costs of sourcing, enriching and validating each lead for you.

2. Building an irresistible offer

99% of successful lead generation is a byproduct of messaging. We know what works, today. We'll work with you to build a strong offer, and then turn it into a series of high-quality email and LinkedIn campaigns, sent from domains in your name.

3. We book your meetings, you just show up OPTION 2

We reply to every lead in under an hour, while the interest is still hot. We answer their questions, follow up with the ones who haven't booked until they book or say no, and put the meetings straight into your calendar. You're not involved at any step of the process; you get the invite and all you have to do is show up to the meeting.

The system

Concretely, step by step.

Email infraICP matrixTAM mappingIntent signals
01DEFINE

Define ICP + offer

Company size · Location · Industry · Decision-maker titles · Tech stack

02SOURCE

Scrape the market

Skip signals
Optional

Signal detection & monitoring

Website visitorsRecruitmentJob changeTech stack changeCompetitor engagementFunding raisedProduct launchRecent news

Layered onto the list, or used to find the accounts the list missed.

03SCORE

Lead scoring & prioritisation

04TIER

Tier 1

Fits the ICP, carrying a live signal.

Tier 2

Fits the ICP, no signal yet.

Tier 3

Partial fit.

Unqualified

Out of ICP

Never enriched, never contacted.

05ENRICH

Waterfall contact enrichment

Tiers 1 to 3 only. The decision-maker, their email, their LinkedIn URL.

06VERIFY

Email verification

Each address tagged good, risky or bad

07PERSONALIZE
Skip icebreakers
Optional

AI icebreakers

From their website, context and signals. Nothing invented.

08ROUTE

Channel routing

09LAUNCH

Multichannel

Email and LinkedIn profile both found.

Email only

Email found, no LinkedIn profile.

LinkedIn only

Profile found, email unusable.

10RESULT
CalendlyConfirmed
Marc DelaunayCEO · Vantor Systems
Fri · 11:3030 min
meet.google.com/dxh-pktw-mns
QUALIFIEDCampaign 1 · Step 2A
CalendlyConfirmed
Elena BrandtCreative Director · Norvalis
Wed · 14:3030 min
meet.google.com/jvr-bcat-pwq
QUALIFIEDCampaign 2 · Step 1
CalendlyConfirmed
Thomas ReissVP Engineering · Kestrel Group
Tue · 09:0045 min
meet.google.com/qkm-tzfd-hra
QUALIFIEDCampaign 1 · Step 3B

The system puts meetings with your target prospects in your calendar.

Steps and timeline

The pilot runs for 3 months. Here is what happens, month by month.

Month What happens Result
Month 1Onboarding & setup Onboarding call, offer and ICPs defined, lists sourced and scored. The LinkedIn campaign starts in week 1 or 2. In parallel, we create the domains and mailboxes in your name (3 weeks of warm-up) and write the email sequences. The first LinkedIn conversations come in. The email campaigns are ready to go within 30 days of signing.
Month 2Launch & first meetings The email campaigns go out too, on top of LinkedIn, and the 60 day guarantee period starts. With option 2, we handle the replies and book the meetings into your calendar. A check-in every two weeks on the results. The first qualified opportunities come in. We keep what converts and adjust the rest.
Month 3Optimisation & review We optimise the campaigns every two weeks: new angles, new offers, new ICPs. The guarantee period ends 60 days after launch, with a results review. 15 qualified opportunities (10 meetings booked with option 2), or you're refunded in full. Then you decide whether to continue month to month, with no commitment.
Ways of Working

What does working with us look like?

Step Process Goal
01Onboarding & Setup We configure all your tools to best practice. Operational from day one. Save dozens of hours.
02Bi-weekly calls A 30 minute call every two weeks to review progress: leads generated, calls booked, etc. Everyone stays aligned and we move efficiently.
03Weekly sprint We spend the rest of the week generating leads for you and sending them to you on Slack and by email. Our goal is to keep meetings to a minimum. You pay us to save time, not to lose it.
04Simple comms We communicate through a shared Slack channel, with updates Monday to Friday (11am-6pm CET). Already have a workspace? No problem, we use Slack Connect. Otherwise, we invite you into ours.
05Feedback loop We iterate on the campaigns on our own. Your only priority is closing deals. Changes are delivered in the Slack channel once a week, for review and sign-off.
06Maintenance We maintain all your past cold email / multichannel campaigns and systems. No maintenance worries or extra fees. Total peace of mind.
Software

Software and platforms.

Monthly cost at your expense
231 USD

Zapmail, PlusVibe and HeyReach. Plus $78 to $91 once for the domains.

Your sending infrastructure

Domains, mailboxes, the sequencer and HeyReach are in your name and stay yours whatever happens after the pilot.

Everything else is on us

Sourcing, enrichment, email verification and AI personalisation are included in the pilot fee.

Tool Role in the pilot Monthly cost
Zapmail Domains and mailboxes $75
PlusVibe Warm-up and sequence sending $77
HeyReach LinkedIn channel $79
Monthly total Billed to you directly by each provider, in your name, never marked up. $231
One-off purchase
Domains (6 to 7) Dedicated sending domains, in your name, bought through Zapmail $78 to $91
Total at launch Payable once, at launch. $78 to $91

The sourcing tools (LinkedIn Sales Navigator, Clay and prospecting databases) are paid by me and do not appear in this table. You only pay for the infrastructure that belongs to you.

What you're investing

Our guiding principle for any offer, including our own, is to make it illogical to say no. Instead of relying on emotional, pressure-based tactics, a successful offer involves clear benefits, very strong risk reversal, and total transparency.

That's why we're guaranteeing 15 qualified opportunities in sixty days (10 booked meetings with option 2). Because it turns saying yes from a stressful decision into a logical one.

Your possible outcomes at the end of the guarantee period are now:

  1. You hit 15 qualified opportunities or more in sixty days. Given your closing rate, you sign new clients from them, and you give a small fraction of what they bring in to us.
  2. You hit between zero and 15 qualified opportunities in sixty days. You close a portion of them, perhaps one or two. But since we give you your money back, our work costs you nothing, and your revenue is likely still up. Meaning that your business still grows, probably faster than you'd have been able to otherwise, and you've gained a strong understanding of your offer and sales in general.

As mentioned previously, the end result in both cases is that you benefit. That's what I mean by a good offer: all roads lead to success.

The options

Investment models

Each option contains the one before it. You can start small and move up later, nothing gets rebuilt.

Just click the option you want above and the investment breakdown on the next page adjusts to match.

Investment

Your investment.

Total · Partnership + Per-Meeting Fee
£3,800
The guarantee: 15 qualified opportunities within 60 days of launch (10 meetings booked with option 2), or you're refunded in full.
Payment schedule
1
On signature
Full payment
£3,800
After the pilot

After the pilot: what comes next, no commitment.

If the results are there, the engagement continues month to month, with no commitment (one month's notice). You keep the same choice between two models, and you can switch at the end of the pilot.

Monthly retainer
We keep running and optimising your campaigns. You answer the replies and book your own meetings.
  • £2,980 per month, excl. tax, no commitment
  • A 30 minute call every two weeks to review progress
  • Campaign optimisation every two weeks: new angles, new offers, new ICPs
  • Sourcing, enrichment and new sequences included
Recommended
Retainer + fee per meeting
The same partnership, and we keep answering your leads, following up and booking the meetings into your calendar.
  • £2,980 per month, excl. tax, no commitment
  • £290 per meeting booked, invoiced monthly
  • A 30 minute call every two weeks to review progress
  • Campaign optimisation every two weeks: new angles, new offers, new ICPs
  • Replies to leads in under an hour and meetings booked into your calendar

For information: nothing here is billed today. The retainer starts in month 4, on the contract terms below.

Investment

How the three months work.

The minimum engagement is three months. That time is what it takes to get inside your business, set the systems up, iterate and optimise the campaigns. Here is how it runs.

Month 1

Onboarding and setup

Month one starts on the day of onboarding, once payment is received, and includes your first onboarding session, where I configure your tools and automation platforms. I handle authentication and access sharing (2FA and the rest) so you are operational from day one. You are then added to your Slack channel, we run a second onboarding session to go through your targets and your offer in detail, and the regular sprints begin. In parallel, the domains and mailboxes spend three weeks warming up.

Month 2

Review and more sprints

Month two starts thirty days after your first payment and opens with a detailed review of progress. From there we run another four sprints.

Month 3

Into the rhythm

Month three and beyond run at the same rhythm, with the weekly sprints and the review call every two weeks.

All options require commitment up to and including the last day of the pilot. Since it takes some time to create your offer, write your copy, and configure the campaigns, this is a required part of our arrangement. Relationships thereafter are month-to-month at 2,980 a month (one month's notice). If the guarantee is missed, the pilot ends with the refund.

What happens if I don't get 15 qualified opportunities during the guarantee period?

To be clear: if we weren't confident that we could achieve this for you, we wouldn't have offered to partner with you in the first place.

But if you don't receive 15 qualified opportunities (or 10 booked meetings with option 2) during the guarantee period, we will refund you entirely and in full. This is the crux of our offer. The refund is the 3,800 paid at signing, sent to the card or account you paid from, and the second payment is never due. With option 2, the guarantee holds when you record the meetings you attend and attend at least 90% of them; meetings already booked stay billed.

What counts as a qualified opportunity?

A decision-maker in your target market who replies that they want to talk about your services, or asks to see your work, references or testimonials. Out-of-office replies, "not now" and "unsubscribe" don't count.

What does a meeting cost?

A meeting is billed once it's booked in your calendar with a decision-maker in your target market. Each one is 290, billed monthly. If a prospect doesn't show up, we rebook them for free, with no second charge. A meeting the prospect cancels and doesn't rebook isn't billed. There's no monthly cap.

Are there other costs?

The sending tools run in your name, so you own them: about 230 USD a month, plus 6 to 7 domains once (about 90 USD). We set them all up.

LUNIFAI
Terms

Contractual Terms.

Proposal for ddroidd · AI acquisition partnership

01Purpose

LUNIFAI designs, builds and runs client acquisition systems, first and foremost cold outbound on email and LinkedIn (targeting, sending infrastructure, lists, copy and campaign operation). It also provides AI integrations, automations and custom AI tools. The detail of the deliverables covered by this agreement is set out in this proposal.

02Start date and timeline

The engagement starts on the day of the onboarding call. The onboarding link is sent once the payment due at signing has been received, by Stripe or by bank transfer. Every campaign period in this proposal, the guarantee window included, runs from the day the campaigns launch, not from signature or onboarding.

03Obligations

LUNIFAI undertakes to apply the means necessary to perform the engagement properly and to inform the Client promptly of any blocker. The Client provides the necessary materials, approves deliverables within the agreed times, and pays the amounts due on the agreed terms.

04Liability

LUNIFAI runs the campaigns and integrations on third party platforms (sending tools, LinkedIn, data providers, automation and AI tools). It is not responsible for their outages, limits or policy changes, including restrictions a platform places on an account. Its liability is limited to an obligation of means, save for gross negligence. Closing the sale is the Client's responsibility alone.

05Tools and third party costs

Software, domain and API costs are borne by the Client, subscribed in the Client's name, and carry no margin for LUNIFAI. The detail and order of magnitude of those costs are set out in this proposal. Campaigns and services are suspended if an invoice remains unpaid beyond 30 days.

06Choice of option

The Client chooses on this page option 1 (Pilot) or option 2 (Pilot with appointment setting by LUNIFAI). The option signed sets the guarantee, the trigger of the second payment and the per-meeting fees below.

07Fees and payment

The pilot runs 3 months from launch. 3,800 excluding tax is payable at signing. A second payment of 3,800 excluding tax is due once the 15th qualified opportunity lands (option 1) or the 10th meeting is booked (option 2): LUNIFAI confirms it in writing and invoices it, payable within 14 days. From month 4 the engagement continues at 2,980 excluding tax per month, invoiced monthly. With option 2, each meeting booked (defined below) is billed 290 excluding tax, monthly, with no monthly cap; a prospect who does not show up is rebooked at no further charge. Amounts are in the currency of this proposal.

08Guarantee

Option 1: 15 qualified opportunities within 60 days of the campaigns going live. Option 2: 10 meetings booked within 60 days of launch (defined below), provided the Client records on video each meeting they attend and attends at least 90% of the meetings booked. If the target of the option signed is not reached by the end of the 60 days, LUNIFAI refunds the Client the 3,800 paid at signing, the second payment is not due and the pilot ends. Tool and domain costs remain the Client's. The infrastructure built, the prospect lists, the campaign data and the licence on the deliverables stay with the Client at no charge. Option 2's per-meeting fees pay for meetings booked and are not refunded.

09Definition of a qualified opportunity

A qualified opportunity is a prospect that meets all four points below, counted once per company. An objection on budget or timing ("we have no budget for this right now", "not a priority this quarter") does not disqualify a prospect who meets them: qualifying budget and timing and closing the sale happen on the Client's own call, and are not part of what LUNIFAI guarantees. Out-of-office and automatic replies, unsubscribe requests and replies from people outside the approved ICPs never count. Each opportunity is shared with the Client, with the prospect's reply, as it lands. The Client has 5 business days to flag one as not meeting this definition, giving the reason; flagged opportunities that do not meet it are removed from the count, and unflagged ones count.

  • The company matches one of the ICPs defined and approved in writing by the Client at onboarding: company size, industry, location and target roles.
  • The person is a decision maker at that company, with the authority to buy the Client's services: a founder, an executive, or the head of the function concerned.
  • The company is an operating business able to buy. A company with no employees and no funds is never a qualified opportunity, whatever its reply.
  • The person opts in: they reply that they want to talk about the Client's services or offer, ask to see the Client's previous work, references or testimonials, or ask for a call.

10Definition of a meeting booked (option 2)

A meeting booked is a meeting LUNIFAI places in the Client's calendar with a decision maker in an approved ICP, counted once per prospect. A meeting the prospect cancels and does not rebook does not count; a rebooked meeting counts once. The Client has 5 business days to flag a meeting booked with someone outside the approved ICPs, giving the reason; unflagged ones count.

11Duration and termination

The pilot runs 3 months from launch. It then continues month to month on the terms above, with the CRM and dashboard added, and either party may end it with one month's notice. Retainers carry no guarantee.

12Ownership

Deliverables are licensed to the Client for exclusive use upon payment. Domains, mailboxes and tool accounts are subscribed in the Client's name and belong to the Client. LUNIFAI retains its methods, its tooling and its technical structures.

13Governing law

This agreement is governed by Swiss law. Exclusive jurisdiction: the courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause.

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

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Selected option: Partnership + Per-Meeting Fee · £3,800 change

By LUNIFAI
Lukas Yu Manwaring
Lukas Yu Manwaring signature
Founder · LUNIFAI · October 26, 2026
By ddroidd
Steve Morris
Signed on (via DocuSeal below)

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